It’s important for your business to bring in money on a regular basis. How are you going to do that? Your customers need to be consistent and encouraging regular business can be difficult. Here are five ways that you can create a consistent online business and make money from home.
Focus on Your Dedicated Customers
Small businesses don’t always have to focus on attracting new customers. Strengthening their relationship with their current customers can lead to customer success. One of the fastest ways to reach out to customers is to nurture the relationships with the customers you already have. E-mail marketing keeps your brand on your customers’ minds and helps increase business.
A regular e-mail newsletter lets your audience know what’s going on with your business and allows them to make a sale. Sixty-six of customers have made an online purchase from an e-mail marketing campaign. If you’re new to the world of e-mail marketing, there are plenty of e-mail marketing platforms that come with pre-made templates to help you out.
Ask for Recommendations and Reviews
Your regular customers already love your business. So why not ask them for recommendations and reviews? They can help market your business which leads to customer success. They probably have already recommended your business to their family and friends. You just need to take it one step further by encouraging online recommendations, reviews, and testimonials.
You can even ask your customers to leave positive reviews on your Facebook page. Ask them to share your e-mail newsletters. They can even leave helpful reviews on business sites such as TripAdvisor, Trustpilot, or Yelp. Positive reviews are an effective form of marketing since it encourages other people to purchase from your business.
Build Your Website
Eighty-one percent of customers research products and services before making a purchase decision. When potential customers visit your website, they want to have a positive experience with a clean interface and easy to use design. If you haven’t created a website for your business, then you need to look into hosting options.
Starting a website doesn’t have to be a huge project that takes up most of your time. You can start your website with a clear goal, a clear positioning, customer testimonials, mobile responsiveness, and on-page SEO. Then you can include other add-ons as your business grows.
Build Up and Leverage Your Social Media
Once you have a live website and a dedicated following, you can work on your work social media presence. Social media allows you to interact with your current customers and attract potential customers. You can also use social media to address any questions or concerns while building up your brand identity. Since there are so many social media platforms out there, it can be overwhelming to choose just one.
Rather than to be everywhere at once, start with one social media platform at a time. Not sure which one to choose? Create an online survey and send it to your list of customers to help you determine which one they hang out on.
Track Your Success
If you never monitor your success, you’ll never what kind of impact your efforts are making. Analyze and review the numbers of your marketing campaigns. The data and metrics can be found on click-through and open rates, social media engagement, and website traffic. You may find out that you’re doing everything right. You’ll notice that your tactics are working to your advantage and you can tweak your strategy accordingly.
Starting a successful business doesn’t happen overnight. By paying attention to your existing customers, asking for recommendations and reviews, building up both a social media and website presence, and measuring your analytics, you will consistently make money from home. This will allow you to get a steady stream of new and regular customers to increase business.
Author Bio: Douglas Pitassi is a freelance writer and small business blogger.