A website is essential in today’s connected world because it is one of the principal methods by which your target audience can know more about you and your products, and also buy them. However, even if you have spent a lot of time, effort, and money in designing and hosting a really smart and informative website, you are still left with the task of generating traffic to the website because having a website that has no visitors does not serve any purpose. While there are a number of ways of attracting traffic to your website like SEO and link-building, using the social media networks can be very productive. Some useful tips:
Establish a Social Media Presence That Is Consistent With Your Brand
While there are many social media sites, you cannot be on all of them as it would take up too much of your time. It is better to focus on a few networks that your target audience is more likely to be using and go about building your brand presence on them. Wherever possible, use the colors as well as the communication style that your brand already uses consistently across all the social media channels that you are using. By doing this, you will help your brand to be recognized more easily and social media users will be able to immediately identify your posts even when faced with the clutter on the feed. Also, it is necessary to adopt the same conversation tone across all the networks because you don’t want to confuse people with styles that are markedly different across platforms. Using services like stormlikes can help you to get more website traffic.
Facilitate Discovery with Keywords
With all social media platforms witnessing a deluge of posts, all users tend to use the search feature to locate the posts that they want to see. By using the keywords that identify what you do as well as your location, you can increase the chances of your posts being discovered by social media users who can then click on your website link to find out more about what you do or even buy on your e-commerce platform. It is always better not to include your business name in the keyword because most people are looking for specific products and services in a generic way and not by brand names.
If you are posting relevant, original, and interesting content on your social media accounts yet not getting the volume of traffic that you expect, the fault could very well be missing CTAs. It seems silly, but most potential customers need to be provoked to take an action even when it is quite evident that there is something to benefit by clicking on the website link. As a marketing professional, you should not be shy about inserting compelling CTAs that actively encourage your social media users to click on the link and visit your website. However, don’t end up by being too pushy as users may not like it when you are constantly trying to sell something to them.